Taking Wearable Technology from Novelty to Mainstream
Expect to hear a lot about wearable technology in 2014. Innovators and marketers are betting on wearables, and it will be up to consumers to decide if wearable technology makes it to the mainstream....
View ArticleFrom Depths of Winter, Good News for Brands
To those who think a little Polar Vortex would knock New Yorkers off their fashion game, we have two words this winter: Canada Goose. As snow and cold have put this city in the deep freeze, Canada...
View ArticleUnlocking the Future Connected Home
Once a novelty for the wealthy and tech-savvy, the “smart” home is now becoming mainstream. New devices and the proliferation of in-home Wi-Fi are allowing more consumers to remotely connect to their...
View ArticleAre you ready for the smart home?
The evidence that consumers are ready and willing to adopt single-device control over their home and media is compelling, but it’s unlikely (in the early stages at least) that all functions will have...
View ArticleMaximising Mobile at BAFTA
It can feel as though we are constantly being bombarded with facts, figures and statistics about mobile. But what does any of it mean, and how can we start to make sense of the mobile jungle? This was...
View ArticleThe Perfect Match: FIFA World Cup Meets Gambling Apps and Sites
For gambling app and site developers, the FIFA World Cup 2014 in Brazil looks to be a very big win. To accommodate anytime, anywhere digital access that football fans have come to embrace, World Cup...
View ArticleAchievers in Africa: The Rise of Sophisticated Consumers Who Know What They Want
Our latest Roper Need to Know report covers four key markets in Sub-Saharan Africa. In this first of three posts covering some of the major findings from the research we look at the Achiever mindset....
View ArticleGetting under the skin of the African consumer
Our latest Roper Need to Know report covers four key markets in Sub Saharan Africa. In this article we look at the attitudes to life of the African consumer, where there is a mix of living for the here...
View ArticleUnderstanding the role of religion in Africa
Our latest Roper Need to Know report covers four key markets in Sub Saharan Africa. In this article we look at the important role religion plays in the markets. African consumers are devout people, and...
View ArticleGoogle Glass: But what are people going to say?
Ever since its announcement, Google Glass has drawn attention and polarized opinions. With the beta version hitting the UK market, we were eager to put the device to the test and reflect on the role...
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Common-Health Games
The recent Commonwealth Games is just the latest in a number of international sporting events hosted by the United Kingdom that have proved successful both in sporting terms and from the perspective of...
View ArticleKeeping it Real in a Virtual World
I want to tell you that reading this blog could well be an unsatisfying experience for you. Not (just) because it’s written by me, but for the simple fact that you will be reading it on some kind of...
View ArticleDesigning for the Data-Driven Organization
Think graphic designer, and what comes to mind? PowerPoint decks? Infographics with cute little cartoons? Yes, it all has its place, and can be powerful. But as a designer, I want to do more than...
View ArticleHow Do You Exceed Customer Expectations? Ask Nicole.
Dateline: Flemington, NJ; October 30, 2012; second day without power, heat or running water following the onset of Super Storm Sandy We continue to receive a barrage of email solicitations (readable on...
View ArticlePurchase Journeys in the Digital Age: Seven Insights Marketers Need to Act On
Every purchase involves a journey – and, in the last 10 years, the paths consumers follow from brand awareness to buying have become more complex. We recommend these seven insights to help you navigate...
View ArticleHonesty is the Best Policy
It is often said in today’s cynical world that honesty is at a premium. It was partly for this reason (and partly because it is housed inside an old London bus) that my attention was drawn to The...
View ArticleGlobal Brand Goes Australian
What’s the first thing that comes to mind when you think about a company called ‘Virgin’? Richard Branson may be top of mind. Being British may also pop up, and maybe even their multitude of...
View ArticleWill Extreme Weather in the US Stoke Concerns Over Climate Change?
“What’s a hurricane?” That was the question posed to me by my two (going on three) year old son after surveying the aftermath of Super-storm Sandy in our neighborhood. The “Frankenstorm,” which...
View ArticleCustomer Experiences and the Theory of Relativity
What does Einstein’s theory of relativity have to do with customer experience? I don’t have a fancy formula, but let’s try this: Assessments of customer experiences = Memory of the experience relative...
View ArticleKeeping the spark in long term Customer Relationships
This past Sunday’s New York Times had an interesting article on how passion fades in romance, why it happens and what can be done. It struck me that there are many parallels between the evolution of...
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